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VartaAPI

Template library

WhatsApp message templates for Indian businesses

29 ready-made templates for the official WhatsApp Business API: order updates, payment reminders, appointments, fees, GST filings and more. Each one shows the message as your customer reads it, an example for every blank, and the category Meta expects. Free to copy.

Jump to: General · Online shops · Services · Schools and coaching · CAs and accountants · Clinics and labs · Real estate · Restaurants

How to use these templates

Every template on this page is also in VartaAPI’s own library. Open Templates, press Browse the library, pick one and press Use this: the wording and examples fill the form. Change it to suit your business, add a header or buttons if you like, and submit it to Meta. Once Meta approves it, send it from a campaign, a chatbot flow, the inbox or your own software through the API.

Not sure which category a message belongs in, or what it will cost? See WhatsApp API pricing in India and the guide to Meta’s pricing changes.

Questions

Quick answers.

What is a WhatsApp message template?
A message Meta has approved in advance. On the WhatsApp Business API it is the only way to message someone who has not written to you in the last 24 hours. Blanks such as {{1}} are filled with each customer's details when you send it.
Are these templates free?
Yes. Copy the wording, or load any of them into VartaAPI's template form from the library on any plan, including Free. Meta charges for the messages you send, not for templates.
What is the difference between utility and marketing templates?
Utility templates are about something the customer already did or asked for: an order, a payment, an appointment. Marketing templates promote something. In India Meta charges ₹0.115 for a utility message and ₹0.8631 for a marketing one, before GST, and marketing messages should go only to people who agreed to receive them.
Will Meta approve them?
Meta reviews every template and decides. These are written to Meta's guidance (no blank at the start or end, no two blanks side by side, an example for each blank, the right category), which avoids the common reasons for rejection.

Pick one, adjust it, submit it.

Start on the free plan and load any of these templates in two clicks.