Meta now charges per message, not per conversation — and those charges never pass through us. See what that means 
VartaAPI
Log inStart free

Official WhatsApp Business API platform

WhatsApp for your business, without the middleman’s cut.

Campaigns, a shared inbox and chatbot flows on your own WhatsApp number. Meta bills you directly for the messages — we never touch that money, and never add a markup.

Start on the free plan Calculate message cost

No card needed. Your number, your Meta account, yours to take elsewhere.

Meta Tech ProviderMeta bills you directly

Official WhatsApp Business Platform access.
Your number and your Meta account stay yours.

Inbox Search ⌘KRangrez Apparel · demo
AllUnreadMine
PPriya Sharma● Online
Reply window open · 23 h left
Hi! I'd like to know more about your products.11:24
Sure! I can help you with that. Which product are you interested in? 😊11:24 ✓✓
Do you have this in size M?11:25
Classic Cotton Tee₹799View product11:25 ✓✓
Yes! It's available in size M. Shall I place an order for you?11:26 ✓✓
Direct Meta billingYou pay Meta directly. No wallet.
Your number stays yoursYou hold the PIN. Move it any day.
No message markupExactly Meta's rate, nothing added.
Built for Indian businessesRupee pricing, GST invoices.

Everything you need

Powerful features, simpler growth.

Not a chat widget bolted onto a website. The official API, your own number, and the tools around it that a business actually needs.

Explore all features

Shared inbox

Assign, reply and resolve together.

All conversations12Assigned to you3PPriya Sharma2mRRohit Mehta12m

Campaigns

Broadcast, then see who read and replied.

Festive offerSentDelivered96%Read71%Replied9%

Chatbot flows

Answer while you’re closed.

Message arrivesButtonsSalesSupport

Templates

29 ready-made, written to Meta’s rules.

order_updateApprovedpayment_reminderApproveddocument_shareApprovedfeedback_requestApproved

CRM & pipeline

Every enquiry, followed to a sale.

New leads120Contacted86Interested42Won28

API & webhooks

Send invoices straight from your software.

cURLNode.jsPythoncurl -X POST \ api.vartaapi.com/v1/messages \ -H "Authorization: Bearer $KEY" \ -d '{"to":"919876543210", "template":{"name": "payment_reminder", "language":"en_US"}}'

Why this is cheaper

Most platforms resell you messages. We’re not allowed to.

Meta licenses two kinds of company. The difference decides who your money goes to, and almost nobody explains it on their pricing page.

Solution Partner

They buy messages and sell them on

  • Meta bills them. They bill you, at their own rate.
  • The margin on every message is theirs, and you can’t see it.
  • You top up a prepaid wallet before you can send.
  • Leaving means untangling your number from their billing.
Tech Provider — us

Meta bills you, and we never see it

  • ✓Your card is attached to your WhatsApp account.
  • ✓You pay Meta’s published rate — no markup, because we can’t add one.
  • ✓No wallet to top up. Your plan is the whole of what you pay us.
  • ✓You hold your number’s PIN, so you can move it any day you like.
What a month actually costs2,000 marketing messagesA reseller charges you for the same messages at their rate, and keeps the difference. We are a Meta Tech Provider— we are not allowed to, and we don’t want to.
Meta — billed to your card, direct₹1,720
Our markup on those messages₹0
VartaAPI — the Growth plan₹2,499
You pay us, and only this₹2,499
KKavin Studiosonline
Hi, do you shoot weddings in March?6:41 pm ✓✓
Hello! Yes — March dates are open. What would you like to know?
Packages & pricing
6:41 pm
Packages & pricing6:42 pm ✓✓
Wedding coverage starts at ₹25,000 for a full day, two photographers. Shall I have Ritu call you tomorrow?6:42 pm
Yes please6:43 pm ✓✓

How it goes live

Connected this afternoon, answering tonight.

  1. Connect your numberSign in with Facebook and pick your WhatsApp Business number. No tokens to copy, no forms to email anyone.
  2. Pick a template, change the words29 are already written to Meta’s rules. Submit and they usually come back approved within minutes.
  3. Build the flow that answers for youTwo buttons and a reply is enough to start. Press Test and watch it run before a customer ever sees it.
  4. Hand the inbox to your teamInvite them, assign chats, and nobody is left guessing whether somebody already replied.
Create your free account No card needed

Built once, answers forever

Pick a business.
Watch what it sends.

Every one of these is a flow you drag together in an afternoon, and it keeps running while you’re closed. The phone shows exactly what your customer receives.

Tomorrow's bookingBooking software posts it
sentAppointment reminderSend template
Coming tomorrow?Confirm · Reschedule
Hand to receptionAssign the chat
1414ConfirmReschedule
Last run 3 min ago · FinishedDrag the background to move · ⌘ + scroll to zoom

Fourteen reminders went out as the bookings came in. Nobody typed anything, and the two that asked to move are already with reception.

SSunrise ClinicBusiness account
Hi Neha, this is a reminder of your appointment tomorrow at 11:00 am.6:00 pm
Coming tomorrow?
Confirm
Reschedule
6:00 pm
Confirm6:04 pm ✓✓

Calculate your cost

Know your message costs upfront.

See exactly what you’ll pay. Meta bills you directly for messages, and we charge a simple platform fee — two separate bills, nothing hidden inside either.

Meta bills you directlyMessage charges go on your own card, at Meta’s published rate. VartaAPI charges only the plan.
Message type
Your VartaAPI plan
10,000messages
Meta charge₹8,600≈ ₹0.86 per message
VartaAPI plan fee₹999Starter plan · per month
Total (estimated)₹9,599Before GST. Meta’s rates are approximate.

Get started in minutes

From signup to sending in three simple steps.

  1. Create your accountSign up free. No card needed.Sign up
  2. Connect your numberLink your own WhatsApp Business number through Meta.Sign up
  3. Start sendingUse templates, flows or the API and go live.Sign up

Pricing

One subscription. Seats and scale — nothing per message.

Every plan has the whole platform in it. Prices are in rupees and exclude GST, which is added at 18% when you pay. Meta bills messages separately, directly to you.

Free

Try the whole platform on your own number.

₹0
No card needed
Start free

1 user (owner only)

  • ✓Official WhatsApp Business API
  • ✓Shared team inbox
  • ✓Campaigns, now or scheduled
  • ✓29 ready-made templates
  • ✓Media library — 500 MB
  • ✓GST invoices

Starter

For a small team answering together.

₹999/month
Billed monthly
Choose Starter

1 owner + 2 team members

Everything in Free, plus:

  • ✓Chatbot flow builder
  • ✓Sales pipeline with tasks
  • ✓Unlimited tags and custom fields
  • ✓Import and export by CSV
  • ✓Keyword and welcome replies
Most chosen

Growth

For a business that wants the bot answering.

₹2,499/month
Billed monthly
Choose Growth

1 owner + 5 team members

Everything in Starter, plus:

  • ✓AI chat bot
  • ✓AI conversation summaries
  • ✓AI-suggested replies
  • ✓Developer API and keys
  • ✓Send documents from your software

Pro

For larger operations and their own software.

₹4,999/month
Billed monthly
Choose Pro

1 owner + 9 team members

Everything in Growth, plus:

  • ✓Outgoing webhooks, with retries
  • ✓Priority support
  • ✓Extra seats at ₹750 each

See every plan side by side, and what Meta charges 

Ready to get started?

Your number. Your Meta account. Your customers.

Start on the free plan today and connect a real WhatsApp number in an afternoon. Nothing to cancel if you change your mind.

Start on the free planTalk to a person
No card neededSet up in an afternoonYour number stays yours