Official WhatsApp Business API platform

WhatsApp for your business, without the middleman’s cut.

Campaigns, a shared inbox and chatbot flows on your own WhatsApp number, through the official WhatsApp Business API. Meta bills you directly for the messages — we never touch that money, and never add a markup.

Start your 7-day free trial Calculate message cost

No card needed. Your number, your Meta account, yours to take elsewhere.

New: VartaAPI Desk, live chat for your website. Free to start.

Meta Tech ProviderMeta bills you directly

VartaAPI (Varta API) is official WhatsApp Business Platform access.
Your number and your Meta account stay yours.

Gulmohar Home DecorWhatsApp Business API Search or jump to… ⌘KDemo

All open3 waiting on you

AAarav Patel+91 98150 10000Snooze ▾Make a ticket

Free replies open for 23 h. After that, only an approved template reaches them.

Today

Hi, do you have the brass table lamp in stock?9:34 pm

Namaste! Yes, the brass lamp is in stock. It is ₹2,450 with free delivery in Jaipur.Farhan · 9:38 pm ✓✓

Great. Can you send me the photos of the gold finish?10:13 pm

WhatsApp for your business, working while you sleep.

Campaigns, a shared inbox and chatbot flows on your own number. Meta bills you directly.

Start your 7-day free trial Calculate message cost

Gulmohar Home DecorWhatsApp Business API Search or jump to… ⌘KDemo

All open3 waiting on you

AAarav Patel+91 98150 10000Snooze ▾Make a ticket

Free replies open for 23 h. After that, only an approved template reaches them.

Today

Hi, do you have the brass table lamp in stock?9:34 pm

Namaste! Yes, the brass lamp is in stock. It is ₹2,450 with free delivery in Jaipur.Farhan · 9:38 pm ✓✓

Great. Can you send me the photos of the gold finish?10:13 pm

Built to work with your ecosystem

Your shop, your payments, your website and your own software. They already talk to VartaAPI.

Names belong to their owners. No affiliation or partnership is implied.

Direct Meta billingYou pay Meta directly. No wallet.

Your number stays yoursYou hold the PIN. Move it any day.

No message markupExactly Meta's rate, nothing added.

Built for Indian businessesRupee pricing, GST invoices.

Two products, one account

Talk to customers on WhatsApp, and on your website.

Use VartaAPI WhatsApp, VartaAPI Desk, or both. Every chat lands in the same shared inbox.

InboxPPriya SharmaIs the blue kurta back in L?RRohit MehtaThanks, received!AAsha VermaCan I change the date?KKabir SinghInvoice please

Priya Sharma Assigned to MeeraHi, is the blue kurta back in size L?Yes, it came back this morning. Shall I hold one for you until 6 pm?Meera left a note for the teamPerfect, ordering now!

Start 7-day free trial More about VartaAPI WhatsApp

Everything you need

Powerful features, simpler growth.

Not a chat widget bolted onto a website. The official API, your own number, and the tools around it that a business actually needs.

Explore all features

Shared inbox

Assign, reply and resolve together.

All conversations12Assigned to you3PPriya Sharma2mRRohit Mehta12m

Campaigns

Broadcast, then see who read and replied.

Festive offerSentDelivered96%Read71%Replied9%

Chatbot flows

Answer while you’re closed.

Message arrivesButtonsSalesSupport

Templates

103 ready-made, written to Meta’s rules.

order_updateApprovedpayment_reminderApproveddocument_shareApprovedfeedback_requestApproved

CRM & pipeline

Every enquiry, followed to a sale.

New leads120Contacted86Interested42Won28

API & webhooks

Send invoices straight from your software.

cURLNode.jsPython

curl -X POST \
 api.vartaapi.com/v1/messages \
 -H "Authorization: Bearer $KEY" \
 -d '{"to":"919876543210",
  "template":{"name":
  "payment_reminder",
  "language":"en_US"}}'

Why this is cheaper

Most platforms resell you messages. We’re not allowed to.

Meta licenses two kinds of company. The difference decides who your money goes to, and almost nobody explains it on their pricing page.

Solution Partner

They buy messages and sell them on

Meta bills them. They bill you, at their own rate.
The margin on every message is theirs, and you can’t see it.
You top up a prepaid wallet before you can send.
Leaving means untangling your number from their billing.

Tech Provider — us

Meta bills you, and we never see it

✓Your card is attached to your WhatsApp account.
✓You pay Meta’s published rate — no markup, because we can’t add one.
✓No wallet to top up. Your plan is the whole of what you pay us.
✓You hold your number’s PIN, so you can move it any day you like.

What a month actually costs2,000 marketing messagesA reseller charges you for the same messages at their rate, and keeps the difference. We are a Meta Tech Provider— we are not allowed to, and we don’t want to.

Meta — billed to your card, direct₹1,720

Our markup on those messages₹0

VartaAPI — the Orbit plan₹2,499

You pay us, and only this₹2,499

Kavin Studiosonline

Today

Hi, do you shoot weddings in March?6:41 pm ✓✓

Hello! Yes — March dates are open. What would you like to know?

Packages & pricing

6:41 pm

Packages & pricing6:42 pm ✓✓

Wedding coverage starts at ₹25,000 for a full day, two photographers. Shall I have Ritu call you tomorrow?6:42 pm

Yes please6:43 pm ✓✓

How it goes live

Connected this afternoon, answering tonight.

Connect your numberSign in with Facebook and pick your WhatsApp Business number. No tokens to copy, no forms to email anyone.
Pick a template, change the words103 are already written to Meta’s rules. Submit and they usually come back approved within minutes.
Build the flow that answers for youTwo buttons and a reply is enough to start. Press Test and watch it run before a customer ever sees it.
Hand the inbox to your teamInvite them, assign chats, and nobody is left guessing whether somebody already replied.

Start your 7-day free trial No card needed

Built once, answers forever

Pick a business.
Watch what it sends.

Every one of these is a flow you drag together in an afternoon, and it keeps running while you’re closed. The phone shows exactly what your customer receives.

Tomorrow's bookingBooking software posts it

sentAppointment reminderSend template

Coming tomorrow?Confirm · Reschedule

doneMark confirmedUpdate the contact

Hand to receptionAssign the chat

1414ConfirmReschedule

Last run 3 min ago · FinishedDrag the background to move · ⌘ + scroll to zoom

Fourteen reminders went out as the bookings came in. Nobody typed anything, and the two that asked to move are already with reception.

Sunrise ClinicBusiness account

Today

Hi Neha, this is a reminder of your appointment tomorrow at 11:00 am.6:00 pm

Coming tomorrow?

Confirm

Reschedule

6:00 pm

Confirm6:04 pm ✓✓

What your customers receive

The messages businesses send every day.

Examples of what Indian businesses put on WhatsApp: bills, reminders, updates and replies. Offers go only to people who agreed to receive them.

Invoice ready

KKavin Studios

INV-1042.pdfHi Asha, your invoice INV-1042 for ₹4,720 is ready.9:41 am

Sent from your billing software through the API

Payment reminder

SSunrise Clinic

Hi Asha, ₹4,720 is due on 12 October. You can pay in one tap.9:41 amPay now

A scheduled campaign or a flow

Appointment reminder

SSunrise Clinic

Your appointment is tomorrow at 11:30 am. Shall we keep it?9:41 amConfirmReschedule

A flow that waits for the button

Order shipped

RRizq Artisanal

Good news! Order #2381 has shipped. It should reach you by Friday.9:41 amTrack order

Triggered by your shop or software

Enquiry follow-up

KKavin Studios

Thanks for your enquiry! Would you like a call from us today?9:41 amYes, call meLater

Answers the moment a lead arrives

Feedback request

SSunrise Clinic

How was your visit today? Reply with a number from 1 to 5.9:41 am

A flow, a day after the visit

YYour app

482 916 is your verification code. It expires in 10 minutes.9:41 amCopy code

From your own app, through the API

Festival offer

RRizq Artisanal

Diwali offer: 15% off hampers till Sunday. Reply STOP to opt out.9:41 amShop now

A campaign, only to people who opted in

Calculate your cost

Know your message costs upfront.

See exactly what you’ll pay. Meta bills you directly for messages, and we charge a simple platform fee — two separate bills, nothing hidden inside either.

Meta bills you directlyMessage charges go on your own card, at Meta’s published rate. VartaAPI charges only the plan.

Message type

Your VartaAPI plan

Messages a month

10,000messages

Meta charge₹8,631₹0.8631 per message

VartaAPI plan fee₹999Comet plan · per month

Total (estimated)₹9,630Before GST. Meta’s rates as of October 2026.

Get started in minutes

From signup to sending in three simple steps.

Pricing

Two products. Pay only for what you use.

Prices are in rupees and exclude GST, which is added at 18% when you pay. For WhatsApp, Meta bills messages separately, directly to you.

VartaAPI WhatsApp

Spark

One person, with their own number, a shared inbox, templates and campaigns.

₹199/month

Billed monthly

Start 7-day free trial

1 user (owner only)

✓Official WhatsApp Business API
Official WhatsApp Business API
Your own number on Meta's official API, connected in a few minutes through Meta's own sign-up window. No unofficial workarounds, and no setup fee.
✓Shared team inbox
Shared team inbox
Every WhatsApp chat in one place, live. Filter by mine, unassigned, waiting, snoozed and closed.
✓Template builder
Template builder
Write templates and send them to Meta for approval: text, image, video, document or location headers, buttons, carousels, limited-time offers and one-time passcodes, in 15 languages.
✓Media library, 100 MB
Media library, 100 MB
Store the images, videos and PDFs you use in templates and campaigns.
✓Campaigns, now or scheduled: Send now
Campaigns, now or scheduled: Send now
Send an approved template to many customers at once, straight away or at a date and time you pick.
✓Campaigns send at 10 a second per number
Campaigns send at 10 a second per number
How fast a campaign goes out, in messages a second, for each WhatsApp number. Meta's own ceiling is 80 a second per number unless it has raised yours.
✓Unlimited contacts
Unlimited contacts
Store as many customers as you like. You pay Meta only for the messages you send.
✓Up to 10 tags · 5 fields
Up to 10 tags · 5 fields
Label customers with tags and keep your own fields on each, such as city or order value. Each plan allows a number of each; move up a plan for more.
✓Import and export by CSV
Import and export by CSV
Bring in up to 200,000 contacts in one file from a spreadsheet, and download your contacts and leads.
✓Chatbot flow builder
Chatbot flow builder
Drag-and-drop flows that ask questions, show buttons and lists, send media and templates, tag customers, wait, branch, call another app, or hand over to a person.
✓Up to 1 chatbot flow
Up to 1 chatbot flow
How many flows each plan lets you make. Need more? Add a pack of 5 more flows any time from the app.
✓Keyword and welcome triggers
Keyword and welcome triggers
Start a flow when a message contains a word you choose, or when someone writes to you for the first time.
✓Support replies within 1 working day
Support replies within 1 working day
How quickly our team aims to answer a support request on working days, by chat and email. A target, not a guarantee.

Meta’s message rates, paid to MetaMarketing₹0.8631Utility₹0.115Authentication₹0.115Replies₹0.115First 1,000 replies a month free. Same on every plan: we add nothing.

Comet

For a small team answering together.

₹999/month

Billed monthly

Choose Comet

1 owner + 2 team members

Everything in Spark, plus:

✓Extra team members, ₹750 each a month
Extra team members, ₹750 each a month
Add seats on top of your plan whenever you need them, on Comet and above.
✓Saved replies
Saved replies
Type / in the reply box to drop in an answer you have saved, instead of typing it again.
✓Media library, 500 MB
Media library, 500 MB
Store the images, videos and PDFs you use in templates and campaigns.
✓Campaigns, now or scheduled
Campaigns, now or scheduled
Send an approved template to many customers at once, straight away or at a date and time you pick.
✓Campaigns send at 55 a second per number
Campaigns send at 55 a second per number
How fast a campaign goes out, in messages a second, for each WhatsApp number. Meta's own ceiling is 80 a second per number unless it has raised yours.
✓Per-recipient report
Per-recipient report
For every person: sent, delivered, read, replied, tapped a button, or failed and why. Download it as CSV.
✓Audience segments
Audience segments
Send to customers by tags and custom fields, such as 'tag is VIP and city is Pune'.
✓Up to 50 tags · 10 fields
Up to 50 tags · 10 fields
Label customers with tags and keep your own fields on each, such as city or order value. Each plan allows a number of each; move up a plan for more.
✓Up to 5 chatbot flows
Up to 5 chatbot flows
How many flows each plan lets you make. Need more? Add a pack of 5 more flows any time from the app.
✓Support replies within 4 to 5 working hours
Support replies within 4 to 5 working hours
How quickly our team aims to answer a support request on working days, by chat and email. A target, not a guarantee.

Meta’s message rates, paid to MetaMarketing₹0.8631Utility₹0.115Authentication₹0.115Replies₹0.115First 1,000 replies a month free. Same on every plan: we add nothing.

Most chosen

Orbit

For a business connecting its own software.

₹2,499/month

Billed monthly

Choose Orbit

1 owner + 5 team members

Everything in Comet, plus:

✓Up to 100 tags · 20 fields
Up to 100 tags · 20 fields
Label customers with tags and keep your own fields on each, such as city or order value. Each plan allows a number of each; move up a plan for more.
✓Up to 15 chatbot flows
Up to 15 chatbot flows
How many flows each plan lets you make. Need more? Add a pack of 5 more flows any time from the app.
✓Developer API and keys
Developer API and keys
Send text, templates, one-time passcodes, documents, images and video from your own software, and read contacts and templates. Up to 60 sends a minute per key.
✓Support replies within 3 to 4 working hours
Support replies within 3 to 4 working hours
How quickly our team aims to answer a support request on working days, by chat and email. A target, not a guarantee.

Meta’s message rates, paid to MetaMarketing₹0.8631Utility₹0.115Authentication₹0.115Replies₹0.115First 1,000 replies a month free. Same on every plan: we add nothing.

Nova

For larger operations and their own software.

₹4,999/month

Billed monthly

Choose Nova

1 owner + 9 team members

Everything in Orbit, plus:

✓Campaigns send at 80 a second per number
Campaigns send at 80 a second per number
How fast a campaign goes out, in messages a second, for each WhatsApp number. Meta's own ceiling is 80 a second per number unless it has raised yours.
✓Up to 250 tags · 50 fields
Up to 250 tags · 50 fields
Label customers with tags and keep your own fields on each, such as city or order value. Each plan allows a number of each; move up a plan for more.
✓Sales pipeline with tasks
Sales pipeline with tasks
Move leads through your own stages, keep a history on each, and set follow-up tasks. New chats can become leads automatically. Accounts that already had it on Comet or Orbit keep it.
✓Up to 25 chatbot flows
Up to 25 chatbot flows
How many flows each plan lets you make. Need more? Add a pack of 5 more flows any time from the app.
✓1 outgoing webhook, with retries
1 outgoing webhook, with retries
We tell your software the moment a message arrives or its status changes, signed so you can trust it, and try again up to 4 times over 30 minutes if your server is down. Nova includes one webhook address; Infinity includes three.

Meta’s message rates, paid to MetaMarketing₹0.8631Utility₹0.115Authentication₹0.115Replies₹0.115First 1,000 replies a month free. Same on every plan: we add nothing.

7-day free trial, no card needed. Compare all plan features

See every plan side by side, and what Meta charges

Ready to get started?

Your number. Your Meta account. Your customers.

Start your 7-day free trial today and connect a real WhatsApp number in an afternoon. No card needed.

Start your 7-day free trial Talk to a person

No card neededSet up in an afternoonYour number stays yours

WhatsApp for your business, without the middleman’s cut.

WhatsApp for your business, working while you sleep.

Built to work with your ecosystem

Talk to customers on WhatsApp, and on your website.

Powerful features, simpler growth.

Shared inbox

Campaigns

Chatbot flows

Templates

CRM & pipeline

API & webhooks

Most platforms resell you messages. We’re not allowed to.

They buy messages and sell them on

Meta bills you, and we never see it

Connected this afternoon, answering tonight.

Pick a business.Watch what it sends.

The messages businesses send every day.

Know your message costs upfront.

From signup to sending in three simple steps.

Two products. Pay only for what you use.

Spark

Comet

Orbit

Nova

Hello

Echo

Relay

Beacon

Your number. Your Meta account. Your customers.

Pick a business.
Watch what it sends.