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Pricing in India · 1 October 2026 rate card

WhatsApp Business API pricing in India: what you really pay

You pay two separate bills. Meta charges for each message, in rupees. VartaAPI charges a flat plan and adds nothing to your messages.

Bill one · Meta

What Meta charges per message in India.

Meta charges per delivered template message, by category. These are the figures from its India rate card effective 1 October 2026, before GST, and we last checked them on 2 October 2026.

MarketingOffers, and anything that starts a conversation₹0.8631
UtilityOrder updates, invoices, reminders, also when the customer's 24-hour window is open₹0.115
AuthenticationOne-time passcodes₹0.115
ServiceYour replies within 24 hours of a customer's message. The first 1,000 a month per number are free₹0.115
The first 1,000 replies each monthPer WhatsApp number; resets on the 1st, unused ones do not carry overFree
Anything while Meta’s free entry point window is openUp to 7 days after a customer reaches you through a Click to WhatsApp adFree
Source: Meta’s WhatsApp Business Platform pricing and its India (INR) rate card. The card also lists a separate rate for authentication messages to numbers outside India. Meta can change these; the page you are reading says when we last looked.

Work out your month

The calculator: Meta’s bill plus ours.

Type how many messages of each kind you send in a month and pick a plan. Your first 1,000 replies a month are free; the calculator takes them off for you.

Offers and campaigns · ₹0.8631 each
Order updates, invoices, reminders · ₹0.115 each
One-time passcodes · ₹0.115 each
Your replies inside the 24-hour window · first 1,000 free, then ₹0.115 each
Your VartaAPI plan
How often you pay VartaAPI
Bill one: Meta, for the messages₹4,5465,000 marketing = ₹4,316 · 2,000 utility = ₹230 · 0 authentication = ₹0 · 1,000 replies (0 charged) = ₹0
Bill two: VartaAPI, for the platform₹999Comet plan, per month · no charge on messages
Total a month, before GST₹5,545About ₹6,543 with 18% GST. Meta’s rates are from its India rate card of 1 October 2026; this is an estimate, not an invoice.

Bill two · VartaAPI

The platform: from ₹0 a month, nothing per message.

Every plan carries the whole platform: the official WhatsApp Business API, a shared team inbox, campaigns and templates. The paid plans buy seats and how far the automation goes. Prices exclude GST.

PlanPer monthPaid yearly, per monthPeople
Free₹0₹01 user (owner only)
Comet₹999₹7991 owner + 2 team members
Orbit₹2,499₹1,9991 owner + 5 team members
Nova₹4,999₹3,9991 owner + 9 team members

See what each plan includes on the pricing page.

Why it matters

Why a provider’s own per-message charge adds up.

Meta’s rate is the floor for every provider. Where a provider resells messages, it adds its own amount to each one. As an example only: an extra ₹0.20 on each of 10,000 marketing messages is ₹2,000 a month, on top of Meta’s ₹8,631 and the provider’s plan, and it grows with every message you send.

VartaAPI is a Meta Tech Provider, and Meta bills each business directly. That is why the same 10,000 marketing messages cost ₹8,631 to Meta plus the plan, and not a rupee more for the messages themselves. Read how the two bills work, or the plain guide to the official WhatsApp Business API.

Questions

WhatsApp Business API pricing, answered.

How much does the WhatsApp Business API cost in India?
Two parts. Meta charges per delivered message: ₹0.8631 for a marketing message, ₹0.115 for a utility or authentication message, and ₹0.115 for each reply after the first 1,000 a month, before GST (its India rate card of 1 October 2026). Your provider then charges for its platform. With VartaAPI that is a flat plan from ₹0 to ₹4,999 a month, and nothing on top of Meta’s rate.
Does VartaAPI add anything to Meta's per-message price?
No. Meta bills the messages directly to the card on your own WhatsApp Business Account, so that money never passes through us and we add nothing to it. Ask any provider for its per-message charge in writing before you sign: some add their own amount to every message.
Which WhatsApp messages are free?
Since 1 October 2026: the first 1,000 replies a month on each number (replies are the messages you send inside the 24-hour window after a customer writes), and anything you send while Meta’s free entry point window is open, which lasts up to 7 days after a customer reaches you through a Click to WhatsApp ad. Messages customers send you are always free. Replies after the first 1,000, and utility templates even inside an open window, are now charged.
Am I charged for a message that is not delivered?
No. Meta charges only for messages that are delivered.
Is there a setup fee, or a wallet I have to top up?
No setup fee and no wallet. You pay VartaAPI for the plan, and Meta for the messages on your own card. The free plan has no expiry and needs no card to start.
Do Meta's rates change?
Yes. Meta updates its rate card from time to time and announces changes in advance; for example, it raised the India marketing rate in January 2026. The figures on this page are from Meta’s India rate card effective 1 October 2026, and we last checked them on 2 October 2026. Meta applies volume discounts to utility and authentication messages at very high monthly volumes; the rate card lists them.
Is GST added?
Meta’s rates are published before tax. VartaAPI’s plan prices exclude GST, which is added at 18% when you pay, with a proper tax invoice carrying your GSTIN.

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