Meta now charges per message, not per conversation — and those charges never pass through us. See what that means 
VartaAPI
Part of VartaAPI WhatsApp

For developers

WhatsApp Business API for developers: REST API and webhooks

Send WhatsApp messages from your own app. A straightforward REST API with per-organisation keys, plus signed webhooks so your systems hear about every message and status change.

API keys

Create and revoke keys yourself. The plaintext key is shown once and stored hashed.

Send endpoint

POST a text message inside the 24-hour window, or a template outside it.

Signed webhooks

HMAC-SHA256 signed deliveries for message.received and message.status.

For developers

Built to drop into what you already run

Everything sent through the API lands in the same inbox your team uses, so nothing is invisible.

  • ✓Bearer token or x-api-key
  • ✓Sends recorded into the shared inbox
  • ✓Retry-safe, idempotent status handling
  • ✓SSRF-guarded outgoing webhooks
  • ✓Test endpoint to check a key
Your billing software
# send an invoice the moment it is raised
curl -X POST https://api.vartaapi.com/v1/messages \
  -H "Authorization: Bearer vk_live_…" \
  -d '{"to":"9198XXXXXXXX",
       "template":{"name":"document_share",
       "headerFilename":"INV-1042.pdf"}}'

Send WhatsApp messages from your own software

VartaAPI is a Meta Tech Provider: you connect your own number through Meta, and the REST API sits on top of it. Create an API key in the app, then POST a text message to a customer inside the 24-hour window, or an approved template outside it. Authenticate with a bearer token or an x-api-key header.

Everything sent through the API is recorded in the same shared inbox your team uses, so nothing is invisible. You can also send documents, such as an invoice PDF from your billing system, including from software that can only post raw file bytes.

Webhooks in both directions

Outgoing webhooks tell your systems what happened: message.received and message.status events, signed with HMAC-SHA256 so you can check they came from us. A failed delivery is retried up to four times, every attempt is kept in a delivery log, and you can redeliver one by hand.

Incoming, a flow built in the flow builder can be started by one JSON request from your own software to a private address. Whatever fields you send are available to the message by their path, for example the customer's name and the invoice number. The reply says whether the message was sent, or why not, so your code can tell a fixable problem from a retry.

Safe to put in production

Keys are created and revoked by you; the plaintext key is shown once and stored hashed. Outgoing webhooks refuse addresses on your internal network. There is a test endpoint to check a key before you wire it in. Phone numbers must include the country code, for example 919876543210; spaces, dashes and a leading plus are stripped.

Questions

Questions people ask before they start.

Is this the official WhatsApp Business API?
Yes. VartaAPI is a Meta Tech Provider. You connect your own WhatsApp number through Meta, and VartaAPI's REST API and webhooks run on top of that official connection.
Do I have to create a Meta developer app myself?
No. You connect the number from inside VartaAPI; the Meta setup is handled for you.
Which plan has API access?
The REST API and keys come with Orbit and Nova. Outgoing webhooks with retries come with Nova. Starting a flow from your own software is part of the flow builder, from Comet. See the pricing page.
How do I authenticate?
With the API key as a bearer token or an x-api-key header. Keys belong to your organisation, and you can revoke one at any time.
What does Meta charge for messages sent through the API?
Meta bills you directly at its own per-message rates, the same as for any other message. VartaAPI adds no markup on messages. The pricing page shows the current rates.
Where do messages sent through the API appear?
In the same shared inbox as every other conversation, so your team sees what your software sent and can reply.

Ready to try it on your own number?

7-day free trial · No credit card required