Meta’s message rates, paid to MetaMarketing₹0.8631Utility₹0.115Authentication₹0.115Replies₹0.115First 1,000 replies a month free. Same on every plan: we add nothing.
Meta’s message rates, paid to MetaMarketing₹0.8631Utility₹0.115Authentication₹0.115Replies₹0.115First 1,000 replies a month free. Same on every plan: we add nothing.
Meta’s message rates, paid to MetaMarketing₹0.8631Utility₹0.115Authentication₹0.115Replies₹0.115First 1,000 replies a month free. Same on every plan: we add nothing.
Meta’s message rates, paid to MetaMarketing₹0.8631Utility₹0.115Authentication₹0.115Replies₹0.115First 1,000 replies a month free. Same on every plan: we add nothing.
Infinity is Nova with up to 200 team members, more flows, tags and fields, the highest sending speed, three outgoing webhooks, a named account manager and a reply in 1 to 2 working hours by chat and phone. Enterprise adds your own contract and billing and help setting it all up. Tell us how many people and how many messages a month, and we will come back with a price.
Prices are in rupees and exclude GST, which is added at 18% when you pay.
Add-ons
When your plan is almost enough.
Three things you can add to any paid plan without moving up a whole plan. Prices are before GST.
Add-on
Monthly
Every 3 months
Yearly
Extra team member
₹750
₹2,250
₹9,000
5 more chatbot flows
₹750
₹2,025
₹7,200
Email inbox
₹499
₹1,347
₹4,790
Each add-on is paid for the same length of time as your plan: a monthly plan pays monthly, a yearly plan pays the yearly price. More tags and custom fields come with a bigger plan, not as a separate add-on.
The part nobody explains
You will get two bills. Only one of them is ours.
Platforms that resell messages roll both into one number and keep the difference. We are a Meta Tech Provider and are not allowed to, so here is exactly who charges you for what.
Bill one · from us
Your plan
One predictable amount. It does not move when you send more.
The platformInbox, campaigns, flows, reports — all of it₹199–4,999
GSTAdded at 18%, with a proper tax invoice18%
Our cut of your messagesThere isn’t one, and there can’t be₹0
Paid to Kavin International. This is the whole of what we ever charge you.
Bill two · from Meta
Your messages
Charged to the card on your own WhatsApp Business Account, at Meta’s published rate.
MarketingOffers, and anything that starts a conversation₹0.8631
UtilityOrder updates, invoices, reminders, also when the customer's 24-hour window is open₹0.115
AuthenticationOne-time passcodes₹0.115
ServiceYour replies within 24 hours of a customer's message. The first 1,000 a month per number are free₹0.115
Meta sets these and changes them, and they differ by country and volume. Treat them as a guide and check Meta’s own rate card for the exact figures. Work out your own month on the WhatsApp Business API pricing in India page.
Everything, side by side
What each plan includes.
Every feature and every limit, plan by plan. Nothing is held back as an add-on you discover later: the only extras are more team members and more chatbot flows, listed above. Tap the (i) to see what a feature does.
Official WhatsApp Business APIYour own number on Meta's official API, connected in a few minutes through Meta's own sign-up window. No unofficial workarounds, and no setup fee.
✓
✓
✓
✓
Number health at a glanceYour quality rating, Meta's daily messaging limit and how much of it is left today, on the dashboard.
✓
✓
✓
✓
Edit your WhatsApp business profileChange the about text, address, description, email, websites, category and profile picture from the app.
✓
✓
✓
✓
Team
Team members includedLogins for your team. The owner counts as one. Each person signs in with their own email.
1
3
6
10
Extra team members, ₹750 each a monthAdd seats on top of your plan whenever you need them, on Comet and above.
—
✓
✓
✓
Roles: owner, admin and agentAgents see the inbox and contacts. Admins also manage flows, reports and settings. Only the owner changes roles and billing.
—
✓
✓
✓
Automatic chat assignmentNew chats go in turn to the available person with the fewest open chats, with an optional cap per person. Anyone marked away is skipped.
—
✓
✓
✓
Shared inbox
Shared team inboxEvery WhatsApp chat in one place, live. Filter by mine, unassigned, waiting, snoozed and closed.
✓
✓
✓
✓
Assign, close and snooze chatsHand a chat to a teammate, close it when done, or snooze it until a date or until the customer writes again.
✓
✓
✓
✓
Working hours, welcome and away repliesSet your opening hours once, for your website chat and WhatsApp together. Switch on a welcome message for someone's first message, and an away reply for messages outside your hours that tells them when you are back. The away reply goes at most once every 12 hours to the same person, and nothing is sent if a flow, a bot or your team has just written to them. Both are off until you switch them on.
—
✓
✓
✓
Close idle chats automaticallyChoose how many hours of silence close a chat. Only chats where your team wrote last are closed, so a customer who is still waiting is never closed on. A new message from the customer reopens it, and the inbox marks the ones that closed themselves. Off until you switch it on.
—
✓
✓
✓
Private notesNotes on a customer that only your team can read, shown inside the conversation.
✓
✓
✓
✓
Saved repliesType / in the reply box to drop in an answer you have saved, instead of typing it again.
—
✓
✓
✓
24-hour window timerEach chat shows how long you can still reply freely. When it closes, the reply box switches to sending an approved template.
✓
✓
✓
✓
Send photos, videos and documentsImages up to 5 MB, video and audio up to 16 MB, documents up to 100 MB: WhatsApp's own limits.
✓
✓
✓
✓
Block a numberStop receiving messages from a number that is spamming you.
✓
✓
✓
✓
Browser notificationsA sound and a notification when a new message arrives, even when the tab is in the background.
✓
✓
✓
✓
Templates and media
Template builderWrite templates and send them to Meta for approval: text, image, video, document or location headers, buttons, carousels, limited-time offers and one-time passcodes, in 15 languages.
Media libraryStore the images, videos and PDFs you use in templates and campaigns.
100 MB
500 MB
500 MB
500 MB
Campaigns
Campaigns, now or scheduledSend an approved template to many customers at once, straight away or at a date and time you pick.
Send now
✓
✓
✓
Personalised with each customer's detailsFill the template with each person's name or number automatically.
✓
✓
✓
✓
Test send and cost estimateSend the campaign to your own number first, and see what Meta will charge before you press send.
✓
✓
✓
✓
Sending speedHow fast a campaign goes out, in messages a second, for each WhatsApp number. Meta's own ceiling is 80 a second per number unless it has raised yours.
10 a second
55 a second
55 a second
80 a second
Per-recipient reportFor every person: sent, delivered, read, replied, tapped a button, or failed and why. Download it as CSV.
—
✓
✓
✓
Follow-up campaignsSend again to just the people who did not get it, did not read it, tapped a button or replied.
—
✓
✓
✓
Opt-out and opt-in words you chooseWhen a customer writes STOP they are opted out, told so, and left out of campaigns; START brings them back. You can change those words and your reply to each, in any language, Hindi included. Every change is recorded with the time and how it happened (a word they sent, a team member or the API), and you can download that record. An optional switch makes the API refuse to message someone who has opted out; it is off until you switch it on.
✓
✓
✓
✓
Pause when Meta changes a template's categoryIf Meta re-labels a template from Utility to Marketing after you set up a campaign, sending pauses and your owners are emailed, because Marketing messages cost more. It carries on by itself if Meta changes it back, or you can continue it as Marketing. We check every 5 minutes, so a few messages can still go out before Meta's change is seen.
✓
✓
✓
✓
Audience segmentsSend to customers by tags and custom fields, such as 'tag is VIP and city is Pune'.
—
✓
✓
✓
Contacts and sales
Unlimited contactsStore as many customers as you like. You pay Meta only for the messages you send.
✓
✓
✓
✓
Tags and custom fieldsLabel customers with tags and keep your own fields on each, such as city or order value. Each plan allows a number of each; move up a plan for more.
10 tags · 5 fields
50 tags · 10 fields
100 tags · 20 fields
250 tags · 50 fields
Import and export by CSVBring in up to 200,000 contacts in one file from a spreadsheet, and download your contacts and leads.
✓
✓
✓
✓
Sales pipeline with tasksMove leads through your own stages, keep a history on each, and set follow-up tasks. New chats can become leads automatically. Accounts that already had it on Comet or Orbit keep it.
—
—
—
✓
Automation
Chatbot flow builderDrag-and-drop flows that ask questions, show buttons and lists, send media and templates, tag customers, wait, branch, call another app, or hand over to a person.
✓
✓
✓
✓
Chatbot flows you can buildHow many flows each plan lets you make. Need more? Add a pack of 5 more flows any time from the app.
1
5
15
25
Keyword and welcome triggersStart a flow when a message contains a word you choose, or when someone writes to you for the first time.
✓
✓
✓
✓
34 ready-made flowsCommon flows already built, to adjust rather than start from nothing.
✓
✓
✓
✓
Test a flow, and see every runTry a step or the whole flow before it goes live, and look back at what each run did for 30 days.
✓
✓
✓
✓
Start a flow from your other softwareEach flow can have its own secure address that other software calls, for example Razorpay after a payment, to send a WhatsApp message.
—
✓
✓
✓
Website and links
WhatsApp links and QR codesSave wa.me links with a message already written, and download a QR code for each, with your logo if you like.
✓
✓
✓
✓
Website enquiry formsEnquiries from the forms on your own website land in the app, with the visitor's consent recorded.
—
✓
✓
✓
For your own software
Developer API and keysSend text, templates, one-time passcodes, documents, images and video from your own software, and read contacts and templates. Up to 60 sends a minute per key.
—
—
✓
✓
Outgoing webhooks, with retriesWe tell your software the moment a message arrives or its status changes, signed so you can trust it, and try again up to 4 times over 30 minutes if your server is down. Nova includes one webhook address; Infinity includes three.
—
—
—
1
Reports, security and privacy
ReportsMessages sent and read by day, how many led to a reply, the hours customers write most, and downloads for campaigns and your team.
Dashboard totals
✓
✓
✓
Two-step login, passkeys and Google sign-inProtect each login with a code from an authenticator app, sign in with a fingerprint or face, or use your Google account.
✓
✓
✓
✓
Privacy law (DPDP) toolsA record of every consent, a place to answer privacy requests, and a way to send your existing customers a fresh privacy notice.
✓
✓
✓
✓
Billing and support
GST invoicesA tax invoice with your GSTIN, so a registered business can claim the input credit.
✓
✓
✓
✓
Pay quarterly or yearly and save10% off when you pay every 3 months, 20% off when you pay yearly.
✓
✓
✓
✓
Support reply timeHow quickly our team aims to answer a support request on working days, by chat and email. A target, not a guarantee.
1 working day
4 to 5 working hours
3 to 4 working hours
3 to 4 working hours
Questions
The things people ask before they pay.
What do I actually pay VartaAPI?
Your plan, and nothing else. GST at 18% is added when you pay, and you get a proper tax invoice with your GSTIN on it so a registered business can claim the input credit. There is no per-message charge, no setup fee and no wallet to top up.
Then who charges me for the messages?
Meta does, directly, on the card attached to your own WhatsApp Business Account. That money never passes through us and we add nothing to it. It is the whole reason this page is cheaper than a reseller’s.
Can I change plan or stop?
Change whenever you like. If you cancel, you keep everything until the end of the period you have already paid for, and then you have no plan: your number, contacts and history stay and you can still see every message, but sending is paused until you choose a plan.
Do I need my own WhatsApp number?
Yes, and that is the point. The number lives on your own Meta account, you hold its two-step PIN, and you can move it to another provider any day you like without asking us.
Is there a free plan or a free trial?
There is no permanent free plan. Every new account gets a 7-day free trial with everything in Comet and no card needed. When it ends you can still see all your messages and contacts, but sending is paused until you choose a plan, from Spark at ₹199 a month. Nothing is deleted. Meta charges you for the messages you send, at Meta’s rate. (The chat for your website, VartaAPI Desk, does have a free plan, Hello.)
Are replies to customers free?
Since 1 October 2026, Meta gives each WhatsApp number 1,000 free replies a month (messages you send inside the 24-hour window after a customer writes). After that Meta charges ₹0.115 a reply in India, the same as a utility message. Utility templates are now charged even while that window is open. These go on Meta’s bill, not ours.
What if I need more than the seats or chatbots included?
Extra team members are ₹750 each per month on Comet and above (Spark is for one person). Five more chatbot flows are ₹750 a month (₹2,025 for 3 months, ₹7,200 a year). Both are bought in the app and last for as long as you pay for them.
Is there a limit on flows, tags and custom fields?
Yes. Each plan allows a number of each, shown in the table below: for example Comet allows 5 chatbot flows, 50 tags and 10 custom fields. Contacts are always unlimited. If you are over a number, nothing is deleted: you keep what you have and can add more once you move up a plan or buy a pack of flows.
Where is the sales pipeline?
The sales pipeline with follow-up tasks is part of Nova and the bigger plans. If you already had it on Comet or Orbit, you keep it for as long as you stay on that plan.
How fast do you reply to support?
On working days, by chat and email: Comet within 4 to 5 working hours, Orbit and Nova within 3 to 4, Infinity within 1 to 2 hours (chat and phone). These are the times we aim for, not a guarantee, and support is online only: we do not visit in person.
Try it free for 7 days.
Connect a real number this afternoon, with everything in Comet and no card needed. Plans start at ₹199 a month afterwards.
