Meta now charges per message, not per conversation — and those charges never pass through us. See what that means 
VartaAPI
Part of VartaAPI WhatsApp

Reports

WhatsApp reports and analytics

See what you sent, and what it did. One date range drives the whole page — what you sent, what got read, and the hours your customers actually write to you. Every chart can be read as a table, and exported.

One range, whole page

Change the dates once and every number on the screen follows it.

When people write

A week by hour, so the busy times are obvious — useful for rotas and for timing a campaign.

Per-flow results

Runs, finishes and failures for every chatbot flow, with the step that broke.

Reports

Numbers you can act on, not a wall of charts

Sent, delivered, read and replied over time; the campaigns that landed; the flows that ran. Everything on the page can be exported as CSV and opened in a spreadsheet.

  • ✓Sent, delivered, read and replied per day
  • ✓A 7×24 heatmap of when customers message you
  • ✓Per-campaign read and reply counts
  • ✓Per-flow runs, finishes and failures
  • ✓CSV export on everything
Reports
VartaAPI reports: messages sent, read and replied, and when customers write

One date range for the whole page

Choose the dates once and every number on the page follows them: messages sent, delivered, read and replied, day by day. Every chart can also be read as a table, and anything can be exported as a CSV file to open in a spreadsheet.

When your customers actually write

A week-by-hour map shows when customers message you, so the busy times are obvious. Use it to plan who is on duty, and to time a campaign for when people are listening.

What your campaigns and chatbots did

See each campaign's read and reply counts beside the others, and for every chatbot flow the runs, the finishes and the failures, with the step that broke. Per-recipient reporting on a campaign shows who received it, who read it and who did not.

Questions

Questions people ask before they start.

What does the WhatsApp reports page show?
Messages sent, delivered, read and replied over time; the campaigns that landed; per-flow runs, finishes and failures; and a map of the hours your customers write to you.
Can I export the numbers?
Yes. Everything on the page can be exported as CSV and opened in a spreadsheet.
Does it show what Meta charged me?
Not per message. VartaAPI shows what was sent and what happened to it, and an estimate before a campaign goes out. Your Meta invoice is the record of what you were billed.
How fresh are the numbers?
Delivered and read update as WhatsApp sends its delivery receipts, so a running campaign fills in as it goes.
Which plans include reports?
Per-recipient campaign reporting comes with Comet and above; Spark shows the totals. See the pricing page for what each plan adds.

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