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VartaAPI

Comparison · prices checked 4 October 2026

Interakt alternative for India: VartaAPI vs Interakt

Interakt is popular with online shops and small businesses in India. Here is how its published plans compare with VartaAPI's.

The plans

What each of you charges for the platform.

Interakt's monthly prices, before taxes. VartaAPI’s are shown the same way.

VartaAPIPer monthWhat you get
Free₹01 user (owner only)
Comet₹9991 owner + 2 team members
Orbit₹2,4991 owner + 5 team members
Nova₹4,9991 owner + 9 team members
InteraktPer monthWhat you get
Starter₹999WhatsApp or Instagram, one channel
Growth₹2,799WhatsApp and Instagram, linear chatbot
Advanced₹3,799Branching chatbot, more webhooks
EnterpriseOn requestLists “No Markup Charges”

Row by row

VartaAPI and Interakt, side by side.

Every Interakt line comes from interakt.shop, read on 4 October 2026. Where its page did not say, we write so.

VartaAPIInterakt
Free planYes, with campaigns, templates and a shared inboxNo free plan listed. Its plans have a “Start Free Trial” button
Cheapest plan₹0 a monthStarter, ₹999 a month, for WhatsApp or Instagram (not both)
Team membersYou + 2 on Comet (₹999), you + 5 on Orbit, you + 9 on NovaUnlimited agents on every plan, with the owner role only until Advanced
ChatbotFlow builder with keyword triggers, from Comet, ₹999A basic linear chatbot from Growth ₹2,799; branching flows on Advanced ₹3,799
Sales pipelineIncluded from CometSold as a separate Sales CRM product
Developer APIFrom Orbit, ₹2,499Public APIs from Growth, ₹2,799
WebhooksNova, ₹4,999Alert webhooks from Growth; incoming-message webhooks on Advanced
Price of a marketing message in IndiaMeta's rate, ₹0.8631, billed by Meta to your card₹0.949 to ₹0.970, by plan
Price of a utility messageMeta's rate, ₹0.115₹0.140 to ₹0.160, by plan
Shopify, Instagram and WhatsApp PayNot yetShopify from Starter, Instagram inbox from Growth, WhatsApp Pay from Growth

Meta's own India rate card (effective 1 October 2026) lists ₹0.8631 for a marketing message and ₹0.115 for a utility or authentication message, before GST. See what the WhatsApp Business API costs in India and the full VartaAPI plan list.

Where Interakt is ahead

Be fair to Interakt.

  • Shopify with abandoned-cart and order messages, an Instagram inbox, and WhatsApp Pay. We have none of them today.
  • Unlimited agents on every plan: you pay nothing extra for team size.
  • More than 60 ready-made integrations.

VartaAPI today has no Shopify or WooCommerce connection, no Instagram inbox, no Click-to-WhatsApp ads manager, no click tracking on campaign links, no AI chat agent yet.

Where VartaAPI is ahead

Why people choose VartaAPI.

  • A free plan that sends campaigns, where Interakt starts at ₹999 and covers one channel.
  • A flow builder from ₹999; Interakt's branching flows start on its ₹3,799 plan.
  • A sales pipeline inside the plan, not a separate product.
  • Messages at Meta's own rate: ₹0.8631 for marketing, against Interakt's ₹0.949 to ₹0.970.
What we could not confirm.
  • How many contacts or campaigns each plan allows: not stated on the pricing page.
  • What the separate Sales CRM costs: we have not quoted it.

Prices and features change. Found something out of date? Tell us at [email protected] and we will correct it.

Questions

Switching from Interakt, answered.

Is VartaAPI an Interakt alternative?
Yes, for a business that wants a free plan, campaigns, a shared inbox and chatbot flows on the official API. Interakt is stronger for online shops that need Shopify, and for teams that also use Instagram.
Why do Interakt's message prices differ from Meta's?
Meta's India rate card lists ₹0.8631 for a marketing message and ₹0.115 for utility. Interakt's pricing page lists its own rates by plan, from ₹0.949. Its Enterprise plan advertises “No Markup Charges”. VartaAPI does not bill messages at all: Meta charges your card directly.
Can I use both WhatsApp and Instagram on VartaAPI?
No. VartaAPI is WhatsApp only today. If Instagram DMs matter to you, Interakt's Growth plan covers both.

Try VartaAPI free. Pay Meta only for what you send.

Connect a real number on the free plan. Nothing to cancel if you change your mind.