Pricing

Two products. Pay only for what you use.

Live chat and a help desk for your website. Free to start, then per team member.

VartaAPI Desk

Team members who answer

Hello

Start the conversation.

For trying it on your website, or a small shop answering a few chats.

₹0for ever

For 1 team member. For 2, choose Echo or above

Start free

1 team member

✓Chat window on every page of your website
✓50 answered conversations a month
✓Help centre with 5 published articles
✓Tickets, office hours and an away message
✓WordPress plugin, Shopify app, WhatsApp button

Most teams start here

Echo

Respond. Engage. Grow.

For a team that answers customers every day.

₹1,199/member a month

2 × ₹1,199 = ₹2,398 a month, ₹28,776 a year + GST

Choose Echo

Any number of team members

Everything in Hello, plus:

✓Unlimited conversations
✓Unlimited help articles
✓Replies by email after the visitor leaves
✓Ratings after a chat
✓“We run on VartaAPI Desk” removed
✓Support reports, with CSV download

Relay

Automate. Handoff. Together.

For a busier team that shares the work out.

₹2,999/member a month

2 × ₹2,999 = ₹5,998 a month, ₹71,976 a year + GST

Choose Relay

Any number of team members

Everything in Echo, plus:

✓Pop-up greeting that opens the chat for you
✓Round-robin: new chats shared out in turn
✓Import your help articles from another tool

Beacon

Guide. Support. Always On.

For a support team that wants us beside them.

₹4,999/member a month

2 × ₹4,999 = ₹9,998 a month, ₹1,19,976 a year + GST

Choose Beacon

Any number of team members

Everything in Relay, plus:

✓Promised reply times, with a timer on every chat
✓Macros: reply, assign, tag and close in one click
✓Your own ticket states, which your customers see
✓An onboarding call to set it up with you
✓Priority support from our team

Every plan starts with a free account; choose a paid plan inside the app. Prices before GST at 18%. Compare all plan features

AI answers are coming: ₹79 for each question the AI fully solves, only if you switch it on. No WhatsApp number is needed for Desk. Add-on on Echo, Relay and Beacon: the email inbox, your support address as chats, ₹499 a month + GST. All about VartaAPI Desk

Everything, side by side

What each Desk plan includes.

Point at a feature to see what it does.

VartaAPI Desk	Hello₹0Start free	Echo₹1,199/memberChoose Echo	Relay₹2,999/memberChoose Relay	Beacon₹4,999/memberChoose Beacon
Chat on your website
Chat window, your colour, logo and greeting The chat button and window on your website, in your brand colour, with your logo, your welcome line and the corner you choose.	✓	✓	✓	✓
Files and pictures, typing and “Seen” Visitors and your team can send pictures and files. Each side sees when the other is typing and when a message has been read.	✓	✓	✓	✓
Logged-in customers shown as Verified If a customer is signed in on your website, the chat knows who they are and marks them Verified, so your team can trust the name and email.	✓	✓	✓	✓
Only your own websites can use your chat You list your website addresses; the chat refuses to open anywhere else, so nobody can put your chat on their site.	✓	✓	✓	✓
A WhatsApp button beside the chat, or inside it, to your own number Show a WhatsApp button next to the chat, or a WhatsApp option inside the chat window, that opens a chat with your own WhatsApp number.	✓	✓	✓	✓
Pop-up greeting A short message pops up beside the chat button after a few seconds, inviting the visitor to ask a question.	—	—	✓	✓
“We run on VartaAPI Desk” under the chat A small line under the chat window. It is shown on Hello, the free plan, and removed on every paid plan.	Shown	Removed	Removed	Removed
Your team
Team members How many people can log in and answer chats. Hello allows 1; paid plans charge per team member, with no upper limit.	1	Any	Any	Any
Conversations answered a month A website chat counts once a month when someone on your team replies to it. Chats nobody answered and bot-only chats do not count.	50	Unlimited	Unlimited	Unlimited
Shared inbox in the browser Every website chat lands in one inbox your whole team shares, in the browser. Apps for Android and iPhone are coming soon.	✓	✓	✓	✓
Office hours and an away message Set the hours your team is online. Outside them, visitors see an away message and know when to expect a reply.	✓	✓	✓	✓
Replies reach the visitor by email after they leave If the visitor has closed the page, your reply is emailed to them, and their email answer comes back into the same chat.	—	✓	✓	✓
Round-robin: new chats shared out in turn New website chats are handed to your team members one after another, so the work is shared evenly.	—	—	✓	✓
Promised reply times Set how fast your team answers: the first reply, every later reply and closing the chat. Every open chat shows its timer, turning amber near the end and red when missed; urgent chats stay on top, and reports show how many promises were kept. The timers count your office hours only.	—	—	—	✓
Macros A saved reply that also does the usual jobs in one click: assign the chat, add tags, mark it urgent, move its ticket, then snooze or close it. Your team types / and the shortcut; the actions run when the reply is sent.	—	—	—	✓
Help centre and tickets
Help centre on its own address, searchable inside the chat Write answers once and publish them on your own help centre page. Visitors can also search them inside the chat window.	5 articles	Unlimited	Unlimited	Unlimited
Import articles from another tool Bring your existing help articles in from another help desk instead of copying them one by one.	—	—	✓	✓
Tickets the visitor can follow Turn a chat into a ticket. The visitor sees its progress (open, waiting, resolved) in the chat window.	✓	✓	✓	✓
Your own ticket states Name the steps your tickets go through, like “Pickup booked” or “Refund sent”. Each counts as open, waiting or resolved, and the visitor sees your name for it in the chat window and in ticket emails.	—	—	—	✓
Ratings after a chat When a chat is closed the visitor is asked to rate it, and the ratings show in your support reports.	—	✓	✓	✓
Support reports How many chats came in, how fast your team replied and how visitors rated it. With a CSV download.	—	✓	✓	✓
From us
Help by chat and email Our team helps you by chat and email on working days.	✓	✓	✓	✓
Onboarding call A call with our team to set Desk up with you: the chat, the help centre and your team.	—	—	—	✓
Priority support Your questions to our team are answered first.	—	—	—	✓

Put a chat on your website today.

Free for one person on Hello, with no card. Upgrade in the app when your team grows.

Start free See how to install