Pricing
One subscription. Seats and features — nothing per message.
Every plan carries the whole platform. What you pay changes how many people can use it and how far the automation goes.
Free
Try the whole platform on your own number.
1 user (owner only)
- ✓Official WhatsApp Business API
- ✓Shared team inbox
- ✓Campaigns, now or scheduled
- ✓29 ready-made templates
- ✓Media library — 500 MB
- ✓GST invoices
Starter
For a small team answering together.
1 owner + 2 team members
Everything in Free, plus:
- ✓Chatbot flow builder
- ✓Sales pipeline with tasks
- ✓Unlimited tags and custom fields
- ✓Import and export by CSV
- ✓Keyword and welcome replies
Growth
For a business that wants the bot answering.
1 owner + 5 team members
Everything in Starter, plus:
- ✓AI chat bot
- ✓AI conversation summaries
- ✓AI-suggested replies
- ✓Developer API and keys
- ✓Send documents from your software
Pro
For larger operations and their own software.
1 owner + 9 team members
Everything in Growth, plus:
- ✓Outgoing webhooks, with retries
- ✓Priority support
- ✓Extra seats at ₹750 each
Enterprise
As many people as you need, a larger share of the sending capacity for campaigns in the tens of thousands, one named person to call, and your own contract and billing cycle.
Prices are in rupees and exclude GST, which is added at 18% when you pay.
The part nobody explains
You will get two bills. Only one of them is ours.
Platforms that resell messages roll both into one number and keep the difference. We are a Meta Tech Provider and are not allowed to, so here is exactly who charges you for what.
Your plan
One predictable amount. It does not move when you send more.
Everything, side by side
What each plan includes.
Nothing is held back as an add-on you have to discover later — the paid plans buy seats and how far the automation goes.
| Feature | Free | Starter | Growth | Pro |
|---|---|---|---|---|
| People | ||||
| Team members | 1 | 3 | 6 | 10 |
| Extra seats, ₹750 each per month | — | ✓ | ✓ | ✓ |
| Messaging | ||||
| Official WhatsApp Business API | ✓ | ✓ | ✓ | ✓ |
| Shared team inbox | ✓ | ✓ | ✓ | ✓ |
| Campaigns, now or scheduled | ✓ | ✓ | ✓ | ✓ |
| Per-recipient reporting | ✓ | ✓ | ✓ | ✓ |
| Delivery and read receipts | ✓ | ✓ | ✓ | ✓ |
| Saved replies | ✓ | ✓ | ✓ | ✓ |
| Follow-up campaigns | — | ✓ | ✓ | ✓ |
| Templates and media | ||||
| Message templates | ✓ | ✓ | ✓ | ✓ |
| 29 ready-made templates | ✓ | ✓ | ✓ | ✓ |
| AI template writer | ✓ | ✓ | ✓ | ✓ |
| Media library | 500 MB | 500 MB | 500 MB | 500 MB |
| Contacts | ||||
| Unlimited contacts | ✓ | ✓ | ✓ | ✓ |
| Tags and custom fields | — | ✓ | ✓ | ✓ |
| Audience segments | — | ✓ | ✓ | ✓ |
| Import and export by CSV | — | ✓ | ✓ | ✓ |
| Sales pipeline with follow-up tasks | — | ✓ | ✓ | ✓ |
| Automation | ||||
| Chatbot flow builder | — | ✓ | ✓ | ✓ |
| Keyword and welcome replies | — | ✓ | ✓ | ✓ |
| AI | ||||
| AI chat bot | — | — | ✓ | ✓ |
| AI conversation summaries | — | — | ✓ | ✓ |
| AI sentiment | — | — | ✓ | ✓ |
| AI-suggested replies | — | — | ✓ | ✓ |
| For your own software | ||||
| Developer API and keys | — | — | ✓ | ✓ |
| Send documents from your software | — | — | ✓ | ✓ |
| Outgoing webhooks, with retries | — | — | — | ✓ |
| Billing and support | ||||
| GST invoices | ✓ | ✓ | ✓ | ✓ |
| Priority support | — | — | — | ✓ |
Questions
The things people ask before they pay.
What do I actually pay VartaAPI?
Then who charges me for the messages?
Can I change plan or stop?
Do I need my own WhatsApp number?
Is the free plan really free?
What if I need more than the seats included?
Start free. Decide later.
Connect a real number this afternoon on the free plan. Nothing to cancel if you change your mind.